How Top Creators Build Authority with Just 3 Types of Content

You don’t need to post more. You need to post smarter.

If you’re always chasing what to post next, here’s a truth bomb: The most authoritative creators don’t post every kind of content—they post three kinds, over and over, with intention.

These three types build trust, create demand, and position you as the go-to in your niche. Here’s how to use them to lock in authority without adding more to your plate.

Content Type #1: Proof Content

This is the “I don’t just talk—I deliver” category.

Use proof content to:

• Show real results (client wins, testimonials, metrics)
  
  
  

• Share transformation (before/after or growth screenshots)
  
  
  

• Showcase social proof (DMs, reviews, shoutouts)
  
  
  

Examples:

• “Client went from 1K to 100K views in 30 days”
  
  
  

• “Here’s the growth from one month using our system”
  
  
  

Why it works: People trust what they see more than what you say.

Content Type #2: Process Content

This is “Here’s how I do what I do.” It builds credibility by showing you know your stuff—without bragging.

Use process content to:

• Walk through how you think, plan, or execute
  
  
  

• Share behind-the-scenes of a project or system
  
  
  

• Teach frameworks or repeatable methods
  
  
  

Examples:

• “My 3-step script system for every short-form video”
  
  
  

• “How I plan a week of content in one hour”
  
  
  

Why it works: People trust those who show their work. Transparency = authority.

Content Type #3: Perspective Content

This is where your voice shines. It’s your take, your beliefs, your angle. It turns followers into fans.

Use perspective content to:

• Share strong opinions or hot takes
  
  
  

• Challenge the status quo in your niche
  
  
  

• Lead with your story or lessons learned
  
  
  

Examples:

• “Why batching content killed my creativity (and what I do now)”
  
  
  

• “I stopped caring about likes. Here’s what happened.”
  
  
  

Why it works: People follow voices, not just content. Your POV makes you unforgettable.

Combine All 3 for Maximum Authority

Here’s what a balanced week could look like:

• Monday: Client win (Proof)
  
  
  

• Wednesday: Walkthrough or BTS (Process)
  
  
  

• Friday: Personal lesson or hot take (Perspective)
  
  
  

This combo builds:

• Trust
  
  
  

• Credibility
  
  
  

• Loyalty
  
  
  

And none of it requires you to chase trends or post daily.

How Informal Builds Authority-Driven Content for You

We identify your strongest results, processes, and perspectives—and turn them into a content engine.

• Proof: We repurpose screenshots, DMs, wins
  
  
  

• Process: We script and storyboard your methods
  
  
  

• Perspective: We help extract your stories and turn them into scroll-stoppers
  
  
  

You lead. We systemize.

Authority Isn’t Just Earned—It’s Engineered

Want to stop blending in and start standing out?

Let’s make your content position you like the leader you are.
Book a free content audit with Informal and let’s elevate your voice.