Pricing Plans
Content that
converts.
Creators and brands come to us when they are burnt out and tired of trying to do everything themselves. We get it. Let us help!
Starting Out
Scaling Up
Shorts Kickstart
Great for beginners
$1,995
/month
Available Features:
8 short-form videos
Swap 6 shorts for 1 long-form video
72 hour turnaround, 2 rounds of revisions
Includes strategy, scheduling, thumbnails
EXTRA! +2 free shorts per month with a 3 month pledge ($200 value)
Feed Builder
Ideal for weekly posts
$2,995
/month
Available Features:
12 short-form videos
Swap 6 shorts for 1 long-form video
72 hour turnaround, 2 rounds of revisions
Bi-weekly strategy calls, posting support
EXTRA! +3 free shorts per month with a 3 month pledge ($300 value)
Channel Accelerator
🚨 MOST POPULAR
$4,950
/month
Available Features:
27 short-form videos
Swap 12 shorts for 2 long-form videos
48 hour turnaround
Bi-weekly strategy calls, content calendar
EXTRA! +5 free shorts per month with a 3 month pledge ($500 value)
Preproduction:
✓ Market & competitor audit
& analysis
✓ Market & competitor audit
& analysis
✓ Market & competitor audit
& analysis
✓ Personalized content plans
✓ Personalized content plans
✓ Personalized content plans
X Graphic design
X Graphic design
✓ Graphic design
✓ Copywriting
✓ Copywriting
✓ Copywriting
Social Media Management:
✓ Content calendar
management & post
scheduling
✓ Content calendar
management & post
scheduling
✓ Content calendar
management & post
scheduling
✓ Engaging with followers
✓ Engaging with followers
✓ Engaging with followers
✓ Replying to comments
✓ Replying to comments
✓ Replying to comments
X Post syndication
X Post syndication
✓ Post syndication
X Platform syndication
X Platform syndication
✓ Platform syndication
Viral Content Conceptualization:
X Ideation sessions to
brainstorm viral and
engaging content ideas
✓ Ideation sessions to
brainstorm viral and
engaging content ideas
✓ Ideation sessions to
brainstorm viral and
engaging content ideas
X Storyboarding and scripting
assistance
X Storyboarding and scripting
assistance
X Storyboarding and scripting
assistance
X Creative direction for photo
and video shoots
X Creative direction for photo
and video shoots
X Creative direction for photo
and video shoots
Media Production (Photo, Video, Podcasts):
X Scouting locations
X Scouting locations
X Scouting locations
X Production set up
X Production set up
X Production set up
X Filming video
X Filming video
X Filming video
X Directing
X Directing
X Directing
X Photoshoots
X Photoshoots
X Photoshoots
X Talent guidance
X Talent guidance
X Talent guidance
X Scheduled shoot day
X Scheduled shoot day
X Scheduled shoot day
Media Editing (Short-form and Long-form):
✓ Consistent editing style that
aligns with the client’s brand
identity
✓ Consistent editing style that
aligns with the client’s brand
identity
✓ Consistent editing style that
aligns with the client’s brand
identity
✓ Custom editing templates
✓ Custom editing templates
✓ Custom editing templates
✓ File organization
✓ File organization
✓ File organization
✓ Clip selection & trimming
✓ Clip selection & trimming
✓ Clip selection & trimming
✓ Photo, video, & audio
editing
✓ Photo, video, & audio
editing
✓ Photo, video, & audio
editing
✓ Transitions
✓ Transitions
✓ Transitions
✓ Motion graphics and
animations
✓ Motion graphics and
animations
✓ Motion graphics and
animations
✓ Captioning and subtitle
services
✓ Captioning and subtitle
services
✓ Captioning and subtitle
services
X Color grading and
correction
X Color grading and
correction
✓ Color grading and
correction
X Sound design and mixing
X Sound design and mixing
✓ Sound design and mixing
X Visual effects (VFX) and
transitions
X Visual effects (VFX) and
transitions
✓ Visual effects (VFX) and
transitions
Performance Analysis:
✓ Detailed metrics reporting
✓ Detailed metrics reporting
✓ Detailed metrics reporting
✓ Audience behavior insights
✓ Audience behavior insights
✓ Audience behavior insights
✓ ROI & conversion tracking
✓ ROI & conversion tracking
✓ ROI & conversion tracking
✓ A/B testing & optimization
✓ A/B testing & optimization
✓ A/B testing & optimization
Competitor Analysis:
✓ Competitor style analysis
✓ Competitor style analysis
✓ Competitor style analysis
✓ Competitive SWOT analysis
✓ Competitive SWOT analysis
✓ Competitive SWOT analysis
✓ Strategic benchmarking
✓ Strategic benchmarking
✓ Strategic benchmarking
✓ Broad data scraping
✓ Broad data scraping
✓ Broad data scraping
Pricing Plans
Content
that
converts.
Creators and brands come to us when they are burnt out and tired of trying to do everything themselves. We get it. Let us help!
Starting Out
Scaling Up
Shorts Kickstart
Great for beginners
$1,995
/month
Available Features:
8 short-form videos
Swap 6 shorts for 1 long-form video
72 hour turnaround, 2 rounds of revisions
Includes strategy, scheduling, thumbnails
EXTRA! +2 free shorts per month with a 3 month pledge ($200 value)
Feed Builder
Ideal for weekly posts
$2,995
/month
Available Features:
12 short-form videos
Swap 6 shorts for 1 long-form video
72 hour turnaround, 2 rounds of revisions
Bi-weekly strategy calls, posting support
EXTRA! +3 free shorts per month with a 3 month pledge ($300 value)
Channel Accelerator
🚨 MOST POPULAR
$4,950
/month
Available Features:
27 short-form videos
Swap 12 shorts for 2 long-form videos
48 hour turnaround
Bi-weekly strategy calls, content calendar
EXTRA! +5 free shorts per month with a 3 month pledge ($500 value)
Preproduction:
Market & competitor audit & analysis
✓
✓
✓
Personalized content plans
✓
✓
✓
Graphic design
X
X
✓
Copywriting
✓
✓
✓
Social Media Management:
Content calendar management & post scheduling
✓
✓
✓
Engaging with followers
✓
✓
✓
Replying to comments
✓
✓
✓
Post syndication
X
X
✓
Platform syndication
X
X
✓
Viral Content Conceptualization:
Ideation sessions to brainstorm viral and engaging content ideas
✓
✓
✓
Storyboarding and scripting assistance
X
X
X
Creative direction for photo and video shoots
X
X
X
Media Production (Photo, Video, Podcasts):
Scouting locations
X
X
X
Production set up
X
X
X
Filming video
X
X
X
Directing
X
X
X
Photoshoots
X
X
X
Talent guidance
X
X
X
Scheduled shoot day
X
X
X
Media Editing (Short-form and Long-form):
Consistent editing style that aligns with the client's brand identity
✓
✓
✓
Custom editing templates
✓
✓
✓
File organization
✓
✓
✓
Clip selection & trimming
✓
✓
✓
Photo, video, & audio editing
✓
✓
✓
Transitions
✓
✓
✓
Motion graphics and animations
✓
✓
✓
Captioning and subtitle services
✓
✓
✓
Color grading and correction
X
X
✓
Sound design and mixing
X
X
✓
Visual effects (VFX) and transitions
X
X
✓
Performance Analysis:
Detailed metrics reporting
✓
✓
✓
Audience behavior insights
✓
✓
✓
ROI & conversion tracking
✓
✓
✓
A/B testing & optimization
✓
✓
✓
Competitor Analysis:
Competitor style analysis
✓
✓
✓
Competitive SWOT analysis
✓
✓
✓
Strategic benchmarking
✓
✓
✓
Broad data scraping
✓
✓
✓
Pricing Plans
Content that
converts.
Creators and brands come to us when they are burnt out and tired of trying to do everything themselves. We get it. Let us help!
Starting Out
Scaling Up
Shorts Kickstart
Great for beginners
$1,995
/month
Main Services:
8 short-form videos
Swap 6 shorts for 1 long-form video
72 hour turnaround, 2 rounds of revisions
Includes strategy, scheduling, thumbnails
EXTRA! +2 free shorts per month with a 3 month pledge ($200 value)
Feed Builder
Ideal for weekly posts
$2,995
/month
Main Services:
12 short-form videos
Swap 6 shorts for 1 long-form video
72 hour turnaround, 2 rounds of revisions
Bi-weekly strategy calls, posting support
EXTRA! +3 free shorts per month with a 3 month pledge ($300 value)
Channel Accelerator
🚨 MOST POPULAR
$4,950
/month
Main Services:
27 short-form videos
Swap 12 shorts for 2 long-form videos
48 hour turnaround
Bi-weekly strategy calls, content calendar
EXTRA! +5 free shorts per month with a 3 month pledge ($500 value)
Preproduction:
✓ Market & competitor audit
& analysis
✓ Market & competitor audit
& analysis
✓ Market & competitor audit
& analysis
✓ Personalized content plans
✓ Personalized content plans
✓ Personalized content plans
X Graphic design
X Graphic design
✓ Graphic design
✓ Copywriting
✓ Copywriting
✓ Copywriting
Social Media Management:
✓ Content calendar
management & post
scheduling
✓ Content calendar
management & post
scheduling
✓ Content calendar
management & post
scheduling
✓ Engaging with followers
✓ Engaging with followers
✓ Engaging with followers
✓ Replying to comments
✓ Replying to comments
✓ Replying to comments
X Post syndication
X Post syndication
✓ Post syndication
X Platform syndication
X Platform syndication
✓ Platform syndication
Viral Content Conceptualization:
✓ Ideation sessions to
brainstorm viral and
engaging content ideas.
✓ Ideation sessions to
brainstorm viral and
engaging content ideas
✓ Ideation sessions to
brainstorm viral and
engaging content ideas
X Storyboarding and scripting
assistance
X Storyboarding and scripting
assistance
X Storyboarding and scripting
assistance
X Creative direction for photo
and video shoots
X Creative direction for photo
and video shoots
X Creative direction for photo
and video shoots
Media Production (Photo, Video, Podcasts):
X Scouting locations
X Scouting locations
X Scouting locations
X Production set up
X Production set up
X Production set up
X Filming video
X Filming video
X Filming video
X Directing
X Directing
X Directing
X Photoshoots
X Photoshoots
X Photoshoots
X Talent guidance
X Talent guidance
X Talent guidance
X Scheduled shoot day
X Scheduled shoot day
X Scheduled shoot day
Media Editing (Short-form and Long-form):
✓ Consistent editing style that
aligns with the client’s brand
identity
✓ Consistent editing style that
aligns with the client’s brand
identity
✓ Consistent editing style that
aligns with the client’s brand
identity
✓ Custom editing templates
✓ Custom editing templates
✓ Custom editing templates
✓ File organization
✓ File organization
✓ File organization
✓ Clip selection & trimming
✓ Clip selection & trimming
✓ Clip selection & trimming
✓ Photo, video, & audio
editing
✓ Photo, video, & audio
editing
✓ Photo, video, & audio
editing
✓ Transitions
✓ Transitions
✓ Transitions
✓ Motion graphics and
animations
✓ Motion graphics and
animations
✓ Motion graphics and
animations
✓ Captioning and subtitle
services
✓ Captioning and subtitle
services
✓ Captioning and subtitle
services
X Color grading and
correction
X Color grading and
correction
✓ Color grading and
correction
X Sound design and mixing
X Sound design and mixing
✓ Sound design and mixing
X Visual effects (VFX) and
transitions
X Visual effects (VFX) and
transitions
✓ Visual effects (VFX) and
transitions
Performance Analysis:
✓ Detailed metrics reporting
✓ Detailed metrics reporting
✓ Detailed metrics reporting
✓ Audience behavior insights
✓ Audience behavior insights
✓ Audience behavior insights
✓ ROI & conversion tracking
✓ ROI & conversion tracking
✓ ROI & conversion tracking
✓ A/B testing & optimization
✓ A/B testing & optimization
✓ A/B testing & optimization
Competitor Analysis:
✓ Competitor style analysis
✓ Competitor style analysis
✓ Competitor style analysis
✓ Competitive SWOT analysis
✓ Competitive SWOT analysis
✓ Competitive SWOT analysis
✓ Strategic benchmarking
✓ Strategic benchmarking
✓ Strategic benchmarking
✓ Broad data scraping
✓ Broad data scraping
✓ Broad data scraping
Optional Add On:
SSD On Demand
Normally we don't save files after a project is completed. With this add on, we will.
$50
/month
Available Features:
Store all of your files locally (so you don’t have to)
Ship copy of files overnight when requested via SSD
All your files with a click of a button
Ready to stop guessing and start growing?
Ready to stop guessing and start growing?
FAQ:
What does INFORMAL do?
INFORMAL is a content agency built by creators, for creators. We offer end-to-end content support—from concept to final delivery. Our services include creative strategy, video production, editing, social media management, and brand visuals.
How does INFORMAL work?
We start by understanding your goals, then build a content strategy tailored to your brand. From there, we handle production, editing, and delivery across all platforms. You get ready-to-post content optimized for performance—plus optional support with publishing, analytics, and scaling.
What makes INFORMAL different?
We’re not just a service provider—we’re creators ourselves. INFORMAL understands the pressure to stay relevant, the burnout, and the need for trust. That’s why we built a system that combines high-level strategy with cinematic.
What is our fastest turnaround time?
Our fastest turnaround is 48 hours. Larger campaigns and multi-format edits may vary, but we always align timelines with your publishing goals upfront.
How can I book an appointment?
You can book a discovery call directly through our Booking Page or by reaching out via hello@weareinformal.com. We’ll follow up with a quick questionnaire to get aligned, then lock in a time that works for you.
What kinds of influencers/brands do you work with?
We work with creators, influencers, and brands who care about storytelling, quality, and cultural relevance. From lifestyle and fashion to wellness, tech, and comedy—we partner with voices that want to stand out, not just show up. Whether you're growing a platform or scaling a brand, we tailor our approach to match your vision.
What does INFORMAL do?
INFORMAL is a content agency built by creators, for creators. We offer end-to-end content support—from concept to final delivery. Our services include creative strategy, video production, editing, social media management, and brand visuals.
How does INFORMAL work?
We start by understanding your goals, then build a content strategy tailored to your brand. From there, we handle production, editing, and delivery across all platforms. You get ready-to-post content optimized for performance—plus optional support with publishing, analytics, and scaling.
What makes INFORMAL different?
We’re not just a service provider—we’re creators ourselves. INFORMAL understands the pressure to stay relevant, the burnout, and the need for trust. That’s why we built a system that combines high-level strategy with cinematic.
What is our fastest turnaround time?
Our fastest turnaround is 48 hours. Larger campaigns and multi-format edits may vary, but we always align timelines with your publishing goals upfront.
How can I book an appointment?
You can book a discovery call directly through our Booking Page or by reaching out via hello@weareinformal.com. We’ll follow up with a quick questionnaire to get aligned, then lock in a time that works for you.
What kinds of influencers/brands do you work with?
We work with creators, influencers, and brands who care about storytelling, quality, and cultural relevance. From lifestyle and fashion to wellness, tech, and comedy—we partner with voices that want to stand out, not just show up. Whether you're growing a platform or scaling a brand, we tailor our approach to match your vision.
What does INFORMAL do?
INFORMAL is a content agency built by creators, for creators. We offer end-to-end content support—from concept to final delivery. Our services include creative strategy, video production, editing, social media management, and brand visuals.
How does INFORMAL work?
We start by understanding your goals, then build a content strategy tailored to your brand. From there, we handle production, editing, and delivery across all platforms. You get ready-to-post content optimized for performance—plus optional support with publishing, analytics, and scaling.
What makes INFORMAL different?
We’re not just a service provider—we’re creators ourselves. INFORMAL understands the pressure to stay relevant, the burnout, and the need for trust. That’s why we built a system that combines high-level strategy with cinematic.
What is our fastest turnaround time?
Our fastest turnaround is 48 hours. Larger campaigns and multi-format edits may vary, but we always align timelines with your publishing goals upfront.
How can I book an appointment?
You can book a discovery call directly through our Booking Page or by reaching out via hello@weareinformal.com. We’ll follow up with a quick questionnaire to get aligned, then lock in a time that works for you.
What kinds of influencers/brands do you work with?
We work with creators, influencers, and brands who care about storytelling, quality, and cultural relevance. From lifestyle and fashion to wellness, tech, and comedy—we partner with voices that want to stand out, not just show up. Whether you're growing a platform or scaling a brand, we tailor our approach to match your vision.
want to go viral??
Let us send you a FREE step by step playbook on Viral Content fundamentals.
©2025 Informal Content Agency
want to go viral??
Let us send you a FREE step by step playbook on Viral Content fundamentals.
©2025 Informal Content Agency
want to go viral??
Let us send you a FREE step by step playbook on Viral Content fundamentals.
©2025 Informal Content Agency